21-23 September 2022
Kaunas University of Technology
School of Economics and Business
The consumer has always been at the centre of business and social marketing. However, the technological transformation has reshaped consumer behaviour patterns and, as a result, is continuously rearranging the role of marketing. Significant changes in individuals’ lives and business environments encourage the search for new opportunities and approaches to strategic and tactical marketing decisions. This situation becomes especially essential in the Post-COVID World, where sustainable growth and sustainable consumption have become fundamental pathways of technology-enabled daily life.
More information: emacregional2022.ktu.edu
For any further information you may contact the organising committee:
*Queen, “I Want It All”